From January 25th, we have 60 days to raise £75,000. The goal? To bring Mifinder to market. The fund is being raised as a crowdfunding campaign, giving anyone a chance to get involved In exchange for a percentage in our company, Silicon Networks Ltd. It’s a project I previously covered in detail here, and in the time since that article we’ve had a soft launch which has already built interest. We’re jumping into the full public campaign now, so it’s time to make a bit more noise about it!
Anyone can be a part of this campaign, for as little as £11.16 – which buys you 2 shares in the company. Unlike a Kickstarter or similar ‘rewards’-based crowdfund, this one makes anyone who signs up a part owner of the company – meaning when we make money our backers will too. So now’s the time to get involved, and if you’ve already got involved thank you, and we’ll do everything we can to make you a return, but please do share the campaign. We’ll be seeking out larger investors throughout the campaign ourselves, but every little helps in raising awareness of what we’re doing. Continue reading
During frequent recent trips to the cinema, I’ve been inordinately exposed to the San Miguel advert that insists there’s a beer with an interesting story. It’s 29been bothering me for a while, but it didn’t bear dwelling on until I happened to be exposed to Johnnie Walker’s The Man Who Walked Around the World from some six years ago (while at whisky school, if you must know). That video shone a candle on everything that’s wrong with the San Miguel advert, and made me realise how much, between them, the two adverts say about a good narrative. Continue reading
Back in my fledgling days of writing blogs, I made a faux pas of giving a client’s (rather technical) article an overhaul into language that was light, readable and accessible by everyone. What was once a very niche topic could now be enjoyed by all. I was very politely told that no, they preferred the original version, to suit what people in the industry expect. The original, in all fairness, was not bad – it wasn’t unclear, or inaccurate, it just wasn’t something that could be read easily by all. I’d allowed myself to get so bogged down in the swamp of content sharing, awash with this style gets more readers, snappy headlines get clicks and the immortal keep it simple, that I’d forgotten that not all audiences are the same – and not everyone had to read this article, only the right people. Continue reading
Given a fairly unoriginal brief, or a marketing stance that lacks certain imagination, it’s all too natural for clichés to start flooding your mind when you come. So what if you hit that terrible stumbling block when, for everything you try, you keep coming back to the same clichés? Consider that unoriginal starting point, that unimaginative bridge, and reposition yourself. Continue reading
My wife and I went to a cafe at the weekend, where they said the potato hashes were amazing. We’d heard about it from a few different sources. A cramped diner with plastic sheets, and a massive plate of basically all the component parts of a Full English breakfast mashed together in some magnificent mess. It was, as you may predict, amazing. It also cost £8.10. An expensive dining experience for what it was, if you consider that a bit of potato and some diced sausage probably amounts to a few pence of produce. Relative to a pleasant evening meal in Brighton it’s a pittance, but relative to similar experiences this was an expensive breakfast. And all value, after all, is relative. So why was it worth it?
Somewhere down the road from me there is a woman who screams at her children every morning before they leave for school. For reasons unknown, they are never ready on time and seem to perpetually neglect the need to brush their teeth. So, like clockwork, we are blessed with the screeching alarm of a frustrated mother yelling “Do you teeth, NOW!” with the admonition “I will not be late for work because of you!” This morning, like always, such yelling did not appear to have the desired effect, as ten minutes passed and she was still shouting for the same thing. One of the children started crying, and a few extra phrases were thrown into her usual mix – “Shut up!” and “No, you should say sorry to me!”
It would appear that the very thing she’d hoped would spur these disobedient children along had actually made her more late than ever. Continue reading
A solid understanding of English fundamentals allows for some very flexible sentence structures. Rules can be bent, complex ideas rearranged, and ideas rewritten – either for variety, adding spice to your texts, or simply to restate something in a different way (useful if you want to regurgitate other people’s ideas, for example). This is a subject I’d originally focused on from a foreign learner’s perspective, but came to realise it’s something all writers in English might benefit from taking a closer look at. To explore it fully, I’ve broken down an example sentence to demonstrate ways that English sentences can be rearranged. Continue reading
When exploring techniques for formal writing in business and correspondence, there are two points that effectively form the building blocks of appearing official, neutral, neat and polite. Essentially, writing in the passive voice and using formal vocabulary. There are times when you can sound too formal, though, when a little human touch is necessary. Hoping to calm down an angry employee or customer, for example, or in building relationships. Using these two key techniques in formal writing, it’s possible to start bending the rules. Continue reading
As copywriters, it’s our prerogative to pick holes in language use, often overly so. Ranting about an insignificant grammar rule, fuming at unoriginal adjectives, these are the things that we could go to war over. The problem is, many of these issues don’t really matter in the grand scheme of things. I saw the sign to the left at St Pancras a few days ago and momentarily scoffed – what, as opposed to the lift without heavy luggage? Rue this careless copywriter, leaving room for ambiguity, right? Actually, no, more rue me – wasting my time deriding this kind of thing. Tens of thousands of people see this every day and I very much doubt a single person has been confused by this sign. Continue reading