Publications, steady work and a LinkedIn Lunatic

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knee strength logo

Time for a May update! It’s been a busy month of work and networking for this Brighton copywriter. In addition to writing for a few casino blogs (paying a few bills and satisfying a little hobby), I donned my designers cap to produce the sparkling new fitness website KneeStrength.com, did a bit of teaching and editing, and am working on some new publications. There’s an English grammar guide, concerning all the English tenses, a business adventure book (more on that later), and, most applicable here, there’s an expanded edition of An Introduction to Business Blogs on the way. Oh and I also endured the ravings of a very angry writer on LinkedIn. More below. Continue reading →

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Posted in Business blogs, Freelancing, Small Business

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What content writers should take from “the power of the printed word”

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power of the printed word, content writingI often see content marketing heralded as a novel concept in modern online advertising, with some writers even making the distinction that they are a content writer and not a copywriter. But the idea of writing helpful content as a form of business promotion is not a new one – International Paper were doing it very successfully in the 1980s. And I doubt anyone involved in that campaign would kid themselves into thinking they weren’t writing advertising copy. Continue reading →

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Back to basics: all the English tenses

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English tenses

Pursuing one of my other ventures, tutoring English, I’ve decided to combine my copywriting and teaching experience to produce a few simple English grammar guides. These guides are designed for foreign learners of English, but I wanted to share the first thing I produced, a tenses infographic, to discuss how the different English tenses work. Continue reading →

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Posted in Copywriting Tips, Mechanics of English

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5 great things about digital marketing

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reasons digital marketing is a good ideaA few months ago, my brother made an impression on me by scorning the idea of advertising in general – as he bitterly spat venomous words my way it got me thinking well, that’s pretty much what I do. But it’s a changing game. Whilst writing a few articles to help steer students into digital marketing, I thought it time I put up a little celebration of the field. So here’s a few quick ideas about what makes digital marketing great:

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4 effective ideas for business blogs from casino blog examples

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casino gambling business blogsWhen running a business blog, sometimes it’s not enough to have vague ideas of what to blog about. I find it inspirational to look at unrelated areas of business to see how I can apply blogging ideas to my own. So I thought a quick case study of casino blog ideas (which are easy to generalise) might be inspirational for other businesses. The following examples, used to demonstrate how a business blog can be used, are of writing I’ve done for gambling.com: Continue reading →

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When a picture’s worth more than words: a theatre advert

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theatre play advert example

I often put up advert examples with the aim of analysing the copy and discussing effective writing. In this case I want to do the opposite, because a flyer was given to me this morning that I thought perfectly encapsulated its story without a single word. (Lies, actually, it’s got a few written details about when the play is on and its title, but they’re not the sale.) So here is a great example of where copy is not needed: Continue reading →

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A business principle worth repeating: positively good advertising

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business principle: positively good advertisingWhat’s the most memorable business principle you’ve learnt from a book? There’s a ton of them out there, but one from Ogilvy on Advertising always sticks in my mind. It’s a principle I repeat to a lot of people, because it says so much, not just about good advertising, or good copywriting, but about good business in general. That concept is Joel Raphaelson‘s theory behind ‘the positively good’.  Continue reading →

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A copywriter’s lessons from BrightonSEO

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Brighton SEO copywriter

You might be wondering what you missed with the chaotic revelry that was BrightonSEO. Or you might be wondering how you could easily summarise all that you saw. Fortunately I’m here to help. I had simple dreams going into BrightonSEO last week, concerning (1) learning enough exciting new things for dozens of blog posts and (2) getting some free beer. The talks I saw weren’t entirely applicable to me (though fascinating), so instead of dozens of blog posts about my main learning points from BrightonSEO, I’ve come away with just one big fat summary. And a hefty hangover. Continue reading →

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6 food advert examples with effective niche appeal

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tomato copywriterWhen thumbing through some cooking magazines looking for new and exciting recipes, I was drawn more, as I tend to be these days, to their adverts. I’m always interested in how effectively the advertisers address niche interests, and found some excellent examples here. Seeing as my past posts on copywriting examples found in general publications and for luxury hotels proved popular, it seemed only right that I pop up a bunch of food adverts to join them. And that’s what you’ve got here: Continue reading →

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Aldi: Invasion of the Brand Snatchers

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aldi branding advertising exampleI was bowling around Aldi earlier, like you do, when I spotted some Head and Shoulders shampoo. I needed some of that (I don’t mind admitting it, that’s the first stage to overcoming dandruff) and scurried over to get some. I’d stumbled into the oldest gun in Aldi’s arsenal. Why, that wasn’t Head and Shoulders at all. I should’ve known better. It was Head Strong all along. But still, they won me over with their audacious attempt to trick me. No I didn’t buy it, but I had a little chortle and took a bunch of pictures to share the genius of their mimicry branding techniques. Continue reading →

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