Articles

If you’re looking for something to read from the Copywrite Now archives, here’s an annotated list of some of my most popular articles, in alphabetical order. And if you’d like something a little different relating to writing, literature and entertainment, why not consider the archive at my sister site Write Right Now.

Feature articles

The Dangers of Writing for Mass Appeal – when is writing accessible, easy to read writing the wrong idea?

Creative copywriting: what does it mean? – what exactly is the value of creativity in copywriting and how much emphasis should we put on it, considering some points of the advertiser Ogilvy.

Invasion of the Brand Snatchers – a look at the clever advertising of Aldi’s branding.

Freelance famine: coping with New Year – with a particular focus on the common freelance work slump in January, some thoughts on how to deal with freelance famine periods.

How to value your skills: an Olympic perspective – a detailed analysis of why skills based work is similar to athletic prowess, and what this means for the value we place on it.

Writing great slogans: strategies for success – an analysis of some of history’s great slogans and what makes them so successful.

Is storytelling changing? insights from Brighton’s Connected TV conference.

 

General copywriting

2 classic style guides that will improve your online writing – recommendations for the books The Elements of Style and Writing that Works.

3 simple ways for the casual writer to improve their copywriting skills – ideas on how a non-professional writer can hone their skills.

The mindset for persuasive copywriting – how to think about your client when writing copy.

A business principle worth repeating: positively good advertising

Effective tense choice in promotional writing – what does your choice of tense say about you?

Online marketing

7 eBook formatting considerations – a few things to think about when formatting a book (on my sister site, Write Right Now).

Effective business blog ideas from casino blog examples

How to use a business blog to boost your SEO – an article I wrote for Ezinearticles.com, does what it says on the tin.

How my Twitter strategy started to make me feel dirty – why I try and avoid extensively spamming Twitter.

9 most useful WordPress plug ins – the plug ins I can’t do without.

8 quick ideas for business blog content – for when you’re short of a few ideas about what to write in your blog.

Pros and cons of writing your own professional blog – weighing up writing your own business blog against hiring someone to do it for you.

5 ways that business blogs can improve your sales – the business benefits of writing a blog.

What use is a business blog? – considerations for why a business blog is important.

Why building a WordPress site is good for small businesses – the benefits of using WordPress for a small business site.

Copywriting Examples and Analysis

What you can learn from advertising copy – a short run down of examples of advertising copy, good and bad.

Beer – it’s lovely! Classic copywriting examples – some research I did into a classic copywriting campaign with a few poignant examples.

Direct email marketing: an example of spam email that worked – a look at a piece of spam marketing that I particularly enjoyed.

6 food advert examples with analysis

How not to advertise hotels: copywriting examples – a brief expose on a few hotel advertisements that suffer from bad copy.

How words can sell food: effective copywriting in menus

What content writers should take from “the power of the printed word” – a classic copywriting examples that demonstrates content marketing principles long before the internet.

General writing articles:

Back to basics: all the English tenses in an infographic

Copywriting and infographics: 5 excellent examples – a short round-up of some useful copywriting infographics from around the web.

Expect the Unexpected: 16 advertising cliches to avoid – a guest post I wrote for Brighton’s one-man advertising service, Adman.

Hyperbole in copywriting – widely regarded as the best thing ever.

The big bad list of business vocabulary – exactly what it says it is.

The copywriting example all copywriters should know – an article about the famous Wall Street Journal letter, the most well-known of all copywriting examples.

Tips you can take from a sales pitch gone wrong – learn from others’ mistakes with this analysis of how not to give a sales pitch.

4 ways to overcome the fear of freelancing – tips for anyone considering freelancing, on how to prepare to take the plunge.

What a professional copywriter does for business – a few thoughts on why hiring a copyeditor is a valuable investment to make for any business.

What is copy? A video presentation – short YouTube clip to demonstrate what copywriting is.

Who are you writing for? Blog audience considerations – how to decide on your blog audience.

Why good copywriting is important – thoughts on the place that copywriting has in a business, and why no one should scrimp on it.

Writing in the present tense – where writing in the present tense can be useful for a copywriter.