Category Archives: Business blogs

Articles about writing and managing a business blog, including marketing, content ideas and style issues, as well as technical advice and general business blog interests.

A business principle worth repeating: positively good advertising

business principle: positively good advertisingWhat’s the most memorable business principle you’ve learnt from a book? There’s a ton of them out there, but one from Ogilvy on Advertising always sticks in my mind. It’s a principle I repeat to a lot of people, because it says so much, not just about good advertising, or good copywriting, but about good business in general. That concept is Joel Raphaelson‘s theory behind ‘the positively good’.  Continue reading

9 most useful WordPress plugins

most useful WordPress plug insAn important part of building a WordPress site or managing a blog is knowing what plug-ins to use. Whatever you want your site to do, there’s likely to be a plug-in out there to help you. I doubt I know a portion of what’s available, but to get my various WordPress sites to the functional states they’re now in I quickly grew attached to a selection of invaluable add ons. These are my go-to site tools, my 9 most useful and most used WordPress plug ins. And they’re all free. With any new website, for any purpose, I’d likely use the same 9 plug-ins again – here’s why: Continue reading

2 classic style guides that will improve your online writing

improve online writing

Most English students in America, I’ll wager, are familiar with The Elements of Style. It was included in Time magazine’s All-Time 100 Nonfiction Books, labelling it as one of the most influential books written in English since 1923. Why? Because it taught generations how to write with clear, concise language, and made simple sense of a lot of grammar rules. Students of language and business are also likely to be familiar with Writing That Works, noted in David Ogilvy‘s number one tip for improving your advertising: “read it three times” (also called “the Strunk and White of business writing” by Louis Begley). These books weren’t well known to me growing up in the UK, however, and they’re certainly not the first books I’d have turned to to improve my online writing. But the tips they give are as good as any modern work, reflecting my personal beliefs on direct writing. Their ethos of clear, concise language is a must in the internet age, where short but effective writing is in high demand. Continue reading

Who are you writing for? Blog audience considerations

blog audience

Time for another chapter from my free eBook, An Introduction to Business Blogs. In Chapter 4, I cover the question Who are you writing for?, to give an idea of who you want to read your blog and how you are going to write for that blog audience. Again, this is just an introduction – the full eBook, available to download here, gives more tips on getting started. This article has been slightly edited for online use. Continue reading

What use is a business blog?

free ebook business bloggingI thought it’d be prudent to give you a preview of my short business eBook available free on this site, for anyone who doesn’t have the time or the inclination to make a download. This section is from the first chapter, What use is a business blog?, an introduction to the basic idea and use of a business blog. You may also consider reading this post for uses of a business blog. Continue reading

8 quick ideas for business blog content

business blog ideasI’m working on a short eBook to introduce the idea of writing a business blog, and my current section seemed worthy of a blog post. Often, the hardest part of writing a blog is coming up with ideas for it, yet a blog needs constant updating to be really effective. Here’s 8 quick ideas for business blog content, presented with exposition to help you think up some more:
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Pros and cons of writing your own professional blog

Freelance copywriter, writing, typing, working hard, marketing and delighting in copy, professional blogger.Following from my post encouraging the use of blogs to promote business, the next question is whether to write your own blog or outsource the task. As a freelance copywriter, writing other people’s blogs is part of what I do, so it’s natural I’m going to demand you hire someone to write a blog for you – but I know when a job’s necessary or not. I’d never encourage someone to hire me if I thought they could do a better job themselves. And there’s a number of reasons that might be the case. Here’s my attempt at a balanced look at the pros and cons of writing your own professional blog, instead of hiring someone to write it for you. Continue reading

5 ways that business blogs can improve your sales

How business blogs can strengthen a company imageBlogging is an expanding area in online marketing, and if you don’t have a business blog you’re missing a valuable marketing tool. I’ve encountered a few people who turn their noses up at the idea of blog marketing, however, believing that blogs are a platform for self-indulgent teenagers to cry about their running make up and the like. Well, in some circles that’s precisely what they are – but a properly crafted business blog has more potential than any print publication. A blog containing accurately written, engaging articles can draw readers from all over the world, and can be shared exponentially. So here’s my top 5 reasons that blogging can help your business: Continue reading

Why building a WordPress site is good for small businesses

Screenshot of WordPress dashboard in use. WordPress allows anyone with a little time and patience to create a website for a minimal amount of money and effort. It’s well-supported and makes ongoing management easy. A number of small business owners asked me about building a WordPress site and writing blogs at a recent Brighton Chamber of Commerce event for their Ride the Wave program, and I realised these were details worth sharing. So here’s a quick summary of my reasons why a WordPress site is a good choice for a small business, to help decide if it’s for you:

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Creative copywriting: what does it actually mean?

Copywriting and realising how important good writing is.There’s a lot of pressure for copywriters to be creative, and for advertising in general to be original. In my experience there’s a gap between writing creatively and writing effectively, hence I’ve got two websites. But a little section on Ogilvy on Advertising got me thinking about this in more detail, and I want to discuss the differences between copywriting and creative writing. Continue reading