Category Archives: Copywriting Tips

Articles that contain tips on how to improve your copywriting skills and techniques.

Writing content that works the room:
Part 4 – A Winning Personality

winning personality in conentYou’re prepared to meet all the right people, you’re prepared for appropriate interaction and you know how to keep time, to respect the needs of your audience and your own goals. Now it’s time to focus on how you can leave a positive impression. Networking in person, the quickest way to a new contact’s heart is through careful listening. It shows you care about, and understand, what matters to them. You might not be able to listen to people reading your online content, but you can easily give the same thoughtful demeanour. Essentially, this means writing content that demonstrates positive interest. So how can we demonstrate this desirable business personality in online content? Continue reading

Writing content that works the room:
Part 3 – Respecting each other’s time

respecting time, networking

Effective time management is important if you want to make the most out of a networking event, and the reasons for this are equally important when networking online. When to arrive, when to leave, how long to focus on one person or one conversation or one topic – these are all concerns which will have an impact on how well you are received. Just as what you say and how you say it will affect what people think of it, so will your attention to timing. Continue reading

Writing content that works the room:
Part 2 – Preparation

networking preparationPreparation is so often the key to effectively accomplishing any task you set yourself. When writing a blog, for business or otherwise, thinking about who you are writing for is a major step towards producing something that not only speaks to your audience, but will be found by the search engines. So, continuing my tenuous analogy between working the room at networking events and working the vast expanse of the online world by networking through a blog – how can networking tips help you prepare your online content? Continue reading

Writing content that works the room:
Part 1 – Networking ideas

working the room, writing contentAt a Brighton Chamber of Commerce event focusing on networking tips for creative industries, I met a fellow freelancer who offers very similar services to me. He asked me a question that I thought was a fantastic way of looking at content writing, because it says a lot about what how, and why, we write online: When you’re writing content, do you sometimes feel like you’re working the room?

This is an ideal analogy, because writing online is a form of networking, with many similar motivations and problems. And it’s possible to take some of the best tips from networking and apply them to your writing. Worthy, I thought, of a whole series of articles. So, to get started, how exactly is writing content like working the room? Continue reading

This one simple writing tip will waste your time

one simple tipIn my downtime between copywriting tasks, as any budding freelancer should, I scour books and blogs for tips and tactics to better understand the world of content writing. Half of the people on the internet offering advice, it seems, have one incredible tip that could change everything for you. They’re anxious to share it with you, but it’s hidden behind a fortified essay of additional information.
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What does your choice of tense say about you?

effective reflective writing, tensesMaking your point in as few words as possible is not all about choosing the right words. One area worth paying particular attention to is choosing the right tense. With a cover letter, a CV, a service history, and even with parts of a product description, you need to tell a story, no matter how short – and your choice of tense can greatly impact the meaning of your tale. Continue reading

Harnessing the strength of consumer comments through interviews

interview customer testimonial, case studyWhen I worked in media research, one of our most valuable commodities, as a company that put video cameras in people’s homes, was footage of customers singing the praises of a product in a natural environment. Short of trialling the product, what could build more consumer confidence than seeing real people recommending it to friends and family, without prompt? These beautiful moments were rare and difficult to come by, trawling through the hours of video footage, and riotous celebrations would shake the office when we discovered such a scene. It was a feeling I unexpectedly recreated last week, when I happened upon the online equivalent of such a scene, by developing a thankful consumer comment into a broader interview. Continue reading

How not to write a query letter: tips from my childhood

writing query letter for reader

As a freelance writer, query letters are a fact of life for me. I started very early – sending novel submissions, back-stories for my favourite games, and general ideas for ‘inventions’. They rarely received a response. One of my more memorable efforts was an elaborate description of a computer game as part of a magazine competition. The hazardously formatted attachment of my MS Paint game characters won me a very angry response. Quite aside from the fact that it was a competition for computer games designers, not writers who could describe a game. That childish email made pretty much all the mistakes possible in a query or submission. Continue reading

What content writers should take from “the power of the printed word”

power of the printed word, content writingI often see content marketing heralded as a novel concept in modern online advertising, with some writers even making the distinction that they are a content writer and not a copywriter. But the idea of writing helpful content as a form of business promotion is not a new one – International Paper were doing it very successfully in the 1980s. And I doubt anyone involved in that campaign would kid themselves into thinking they weren’t writing advertising copy. Continue reading

Back to basics: all the English tenses

English tenses

Pursuing one of my other ventures, tutoring English, I’ve decided to combine my copywriting and teaching experience to produce a few simple English grammar guides. These guides are designed for foreign learners of English, but I wanted to share the first thing I produced, a tenses infographic, to discuss how the different English tenses work. Continue reading