You’re prepared to meet all the right people, you’re prepared for appropriate interaction and you know how to keep time, to respect the needs of your audience and your own goals. Now it’s time to focus on how you can leave a positive impression. Networking in person, the quickest way to a new contact’s heart is through careful listening. It shows you care about, and understand, what matters to them. You might not be able to listen to people reading your online content, but you can easily give the same thoughtful demeanour. Essentially, this means writing content that demonstrates positive interest. So how can we demonstrate this desirable business personality in online content? Continue reading
Preparation is so often the key to effectively accomplishing any task you set yourself. When writing a blog, for business or otherwise, thinking about who you are writing for is a major step towards producing something that not only speaks to your audience, but will be found by the search engines. So, continuing my tenuous analogy between working the room at networking events and working the vast expanse of the online world by networking through a blog – how can networking tips help you prepare your online content? Continue reading
In my downtime between copywriting tasks, as any budding freelancer should, I scour books and blogs for tips and tactics to better understand the world of content writing. Half of the people on the internet offering advice, it seems, have one incredible tip that could change everything for you. They’re anxious to share it with you, but it’s hidden behind a fortified essay of additional information.
Making your point in as few words as possible is not all about choosing the right words. One area worth paying particular attention to is choosing the right tense. With a cover letter, a CV, a service history, and even with parts of a product description, you need to tell a story, no matter how short – and your choice of tense can greatly impact the meaning of your tale. Continue reading
As a freelance writer, query letters are a fact of life for me. I started very early – sending novel submissions, back-stories for my favourite games, and general ideas for ‘inventions’. They rarely received a response. One of my more memorable efforts was an elaborate description of a computer game as part of a magazine competition. The hazardously formatted attachment of my MS Paint game characters won me a very angry response. Quite aside from the fact that it was a competition for computer games designers, not writers who could describe a game. That childish email made pretty much all the mistakes possible in a query or submission. Continue reading
I often see content marketing heralded as a novel concept in modern online advertising, with some writers even making the distinction that they are a content writer and not a copywriter. But the idea of writing helpful content as a form of business promotion is not a new one – International Paper were doing it very successfully in the 1980s. And I doubt anyone involved in that campaign would kid themselves into thinking they weren’t writing advertising copy. Continue reading
Pursuing one of my other ventures, tutoring English, I’ve decided to combine my copywriting and teaching experience to produce a few simple English grammar guides. These guides are designed for foreign learners of English, but I wanted to share the first thing I produced, a tenses infographic, to discuss how the different English tenses work. Continue reading