Category Archives: About being a content writer

What makes for great content writing? Articles about writing content for the web, and how to hone skills as an effective freelance web content writer.

Why content often has nothing to do with copywriting

content marketing copywritingFollowing on from the great Professional Copywriters’ Network conference last Friday, I’d like to take a moment to discuss the crossover between content marketing and copywriting. The most contentious issue of the day was the merits (or lack of merits) of content marketing, which Andy Maslen has done a great job of summarising in his blog. Rather than recycle his words, or any of the other genius imparted throughout the day, I want to take a moment to spew out my own thoughts on content marketing and blog writing. In short, that online content, even when perceived as a marketing tool, often has nothing to do with copy. Continue reading

Writing content that works the room:
Part 5 – The Follow Up

blog networking follow upNetworking is for nothing if it doesn’t lead to a lasting connection. But following up from networking meetings can inform following up from blog networking in an important way: not everyone you meet at a networking event is a customer, and it’s important not to treat them as such. Content can work in the same way. Modern thinking is that content should be helpful and shareable, not a direct sale. So how do use content to drive business, and what can we learn from real life networking methods to help with blog marketing follow ups? Continue reading

Latest website design and content: OpenWater

website design example for manufacturing consultantsThis week I completed the design and content of a new website for OpenWater, a medical devices manufacturers’ consultancy firm, based in Hayward’s Heath. OpenWater have clients of all sizes (from start up to multinational), and offer a vast pool of experience in every stage of device manufacture, with expertise in design, production, quality assurance and bringing products to market. Amongst other services. They’re also lovely people. Continue reading