Category Archives: About being a copywriter

What makes a freelance copywriter great? Articles about honing the trade of freelance copywriting for effective advertising copy.

Why content often has nothing to do with copywriting

content marketing copywritingFollowing on from the great Professional Copywriters’ Network conference last Friday, I’d like to take a moment to discuss the crossover between content marketing and copywriting. The most contentious issue of the day was the merits (or lack of merits) of content marketing, which Andy Maslen has done a great job of summarising in his blog. Rather than recycle his words, or any of the other genius imparted throughout the day, I want to take a moment to spew out my own thoughts on content marketing and blog writing. In short, that online content, even when perceived as a marketing tool, often has nothing to do with copy. Continue reading

Writing content that works the room:
Part 5 – The Follow Up

blog networking follow upNetworking is for nothing if it doesn’t lead to a lasting connection. But following up from networking meetings can inform following up from blog networking in an important way: not everyone you meet at a networking event is a customer, and it’s important not to treat them as such. Content can work in the same way. Modern thinking is that content should be helpful and shareable, not a direct sale. So how do use content to drive business, and what can we learn from real life networking methods to help with blog marketing follow ups? Continue reading

Latest website design and content: OpenWater

website design example for manufacturing consultantsThis week I completed the design and content of a new website for OpenWater, a medical devices manufacturers’ consultancy firm, based in Hayward’s Heath. OpenWater have clients of all sizes (from start up to multinational), and offer a vast pool of experience in every stage of device manufacture, with expertise in design, production, quality assurance and bringing products to market. Amongst other services. They’re also lovely people. Continue reading

Writing content that works the room:
Part 4 – A Winning Personality

winning personality in conentYou’re prepared to meet all the right people, you’re prepared for appropriate interaction and you know how to keep time, to respect the needs of your audience and your own goals. Now it’s time to focus on how you can leave a positive impression. Networking in person, the quickest way to a new contact’s heart is through careful listening. It shows you care about, and understand, what matters to them. You might not be able to listen to people reading your online content, but you can easily give the same thoughtful demeanour. Essentially, this means writing content that demonstrates positive interest. So how can we demonstrate this desirable business personality in online content? Continue reading

Writing content that works the room:
Part 3 – Respecting each other’s time

respecting time, networking

Effective time management is important if you want to make the most out of a networking event, and the reasons for this are equally important when networking online. When to arrive, when to leave, how long to focus on one person or one conversation or one topic – these are all concerns which will have an impact on how well you are received. Just as what you say and how you say it will affect what people think of it, so will your attention to timing. Continue reading

Writing content that works the room:
Part 1 – Networking ideas

working the room, writing contentAt a Brighton Chamber of Commerce event focusing on networking tips for creative industries, I met a fellow freelancer who offers very similar services to me. He asked me a question that I thought was a fantastic way of looking at content writing, because it says a lot about what how, and why, we write online: When you’re writing content, do you sometimes feel like you’re working the room?

This is an ideal analogy, because writing online is a form of networking, with many similar motivations and problems. And it’s possible to take some of the best tips from networking and apply them to your writing. Worthy, I thought, of a whole series of articles. So, to get started, how exactly is writing content like working the room? Continue reading