Category Archives: Small Business

Articles that relate to small business, practice and theory, running a business or marketing a business.

The Small Food Company: the healthiest (most delicious) food on Trafalgar St

small food company

Having recently helped with the copy for The Small Food Company’s website (full disclosure), I was delighted when they told me they’d opened a cafe just around the corner from me. So I’d like to take this space to recommend their services to anyone in the Brighton area, and beyond. Brilliantly situated just by the station, on Trafalgar Street, this local business has popped up from nowhere to offer fast, healthy food at very modest prices. And, realistically, what more could you possible want. Continue reading

Regular networking events in Brighton

brighton networking event

A number of people have asked me about networking events in Brighton, so I thought it about time I drew up the shortlist of events that I attend. Some of these I visit regularly, some I’m less familiar with now, but all have their own strengths and are likely to suit different dispositions. I’m sure there are tons that I’m missing (these are, for the most part, just ones I’ve managed to reach in my limited time freelancing), so if you’d like to suggest more please do so in the comments, or contact me: Continue reading

What I’ve learnt after a year as a full time freelancer

one year freelanceOn October 1st, 2013, it was exactly one year since I officially registered as a sole trader (marking my first payment for freelance work; I’d been marketing myself for about a month beforehand). I’d been freelancing on and off for a few years, but that was the point when I took the plunge and made it full time. Because I was earning money, and had to declare my decision officially. Since then, I’ve worked as something of a literary mercenary, and made money in every way that words can. I’ve worked on brochures, screenplays, websites and magazine articles, and continued teaching along the way. And here are the most important lessons I’ve learnt: Continue reading

Writing content that works the room:
Part 1 – Networking ideas

working the room, writing contentAt a Brighton Chamber of Commerce event focusing on networking tips for creative industries, I met a fellow freelancer who offers very similar services to me. He asked me a question that I thought was a fantastic way of looking at content writing, because it says a lot about what how, and why, we write online: When you’re writing content, do you sometimes feel like you’re working the room?

This is an ideal analogy, because writing online is a form of networking, with many similar motivations and problems. And it’s possible to take some of the best tips from networking and apply them to your writing. Worthy, I thought, of a whole series of articles. So, to get started, how exactly is writing content like working the room? Continue reading

Rockinghorse charity’s i-go launch

igo east sussex brighton charity cardThis morning saw the launch of the i-go scheme, put together by Brighton-based Rockinghorse, a children’s charity. I was invited having helped write some of the copy for the project, and thought I’d give a quick run down of the scheme and event here for any of my readers that might be interested in helping young people with disabilities in the East Sussex area. Continue reading

Publications, steady work and a LinkedIn Lunatic

knee strength logo

Time for a May update! It’s been a busy month of work and networking for this Brighton copywriter. In addition to writing for a few casino blogs (paying a few bills and satisfying a little hobby), I donned my designers cap to produce the sparkling new fitness website KneeStrength.com, did a bit of teaching and editing, and am working on some new publications. There’s an English grammar guide, concerning all the English tenses, a business adventure book (more on that later), and, most applicable here, there’s an expanded edition of An Introduction to Business Blogs on the way. Oh and I also endured the ravings of a very angry writer on LinkedIn. More below. Continue reading

A business principle worth repeating: positively good advertising

business principle: positively good advertisingWhat’s the most memorable business principle you’ve learnt from a book? There’s a ton of them out there, but one from Ogilvy on Advertising always sticks in my mind. It’s a principle I repeat to a lot of people, because it says so much, not just about good advertising, or good copywriting, but about good business in general. That concept is Joel Raphaelson‘s theory behind ‘the positively good’.  Continue reading

How to save time writing more effective recruitment ads

writing effective recruitment adsI seem to have spent more time looking for work than actually working, as any freelancer is likely to find. And I’ve also, somehow or another, ended up hiring replacements for almost every job I’ve ever left. This lengthy exposure to the world of recruitment, has given me more experience with recruitment ads than I’d like to have thought possible. Often they’re painful to read, and provide prime examples of copywriting neglect – just do a quick search on Indeed and see. For the sake of my sanity going forward, and for the sake of those both looking for work and those hiring staff, here are my tips on writing better recruitment ads. (Please note that these tips concern adverts for active jobseekers, to help sift through candidates, rather than more dynamic branding adverts used for competitive recruitment advertising.) Continue reading

8 quick ideas for business blog content

business blog ideasI’m working on a short eBook to introduce the idea of writing a business blog, and my current section seemed worthy of a blog post. Often, the hardest part of writing a blog is coming up with ideas for it, yet a blog needs constant updating to be really effective. Here’s 8 quick ideas for business blog content, presented with exposition to help you think up some more:
Continue reading

Pros and cons of writing your own professional blog

Freelance copywriter, writing, typing, working hard, marketing and delighting in copy, professional blogger.Following from my post encouraging the use of blogs to promote business, the next question is whether to write your own blog or outsource the task. As a freelance copywriter, writing other people’s blogs is part of what I do, so it’s natural I’m going to demand you hire someone to write a blog for you – but I know when a job’s necessary or not. I’d never encourage someone to hire me if I thought they could do a better job themselves. And there’s a number of reasons that might be the case. Here’s my attempt at a balanced look at the pros and cons of writing your own professional blog, instead of hiring someone to write it for you. Continue reading