Category Archives: Web Content Writing

All about writing content for the web, or what you should do as a web content writer.

Introducing the Grammar of Word Order and Sentence Structure

sentence structure guideEver wanted to brush up on all the basics of how a sentence fits together? My grammar guide, Word Order in English Sentences, can help. I’ve been spending less time publishing things online recently as I’ve been working on improving this as one of my earlier works, and preparing it for publication in print. It was originally designed as a brief guide for foreign students of English, but has a practical application for anyone who wants a deeper understanding of how sentences fit together.  Continue reading

The dangers of writing for mass appeal

danger writing mass appealBack in my fledgling days of writing blogs, I made a faux pas of giving a client’s (rather technical) article an overhaul into language that was light, readable and accessible by everyone. What was once a very niche topic could now be enjoyed by all. I was very politely told that no, they preferred the original version, to suit what people in the industry expect. The original, in all fairness, was not bad – it wasn’t unclear, or inaccurate, it just wasn’t something that could be read easily by all. I’d allowed myself to get so bogged down in the swamp of content sharing, awash with this style gets more readers, snappy headlines get clicks and the immortal keep it simple, that I’d forgotten that not all audiences are the same – and not everyone had to read this article, only the right people. Continue reading

What it means to create effective content

effective content writingI recently blogged about how it’s worth ignoring common SEO tactics, such as stuffing articles with keywords, to focus more on using effective content to get the best search results. Now, I’m happy to introduce a guest post from Mary-Ann Johnn, Digital Marketer, who’ll tell you more about effective ‘content’. Continue reading

Why content often has nothing to do with copywriting

content marketing copywritingFollowing on from the great Professional Copywriters’ Network conference last Friday, I’d like to take a moment to discuss the crossover between content marketing and copywriting. The most contentious issue of the day was the merits (or lack of merits) of content marketing, which Andy Maslen has done a great job of summarising in his blog. Rather than recycle his words, or any of the other genius imparted throughout the day, I want to take a moment to spew out my own thoughts on content marketing and blog writing. In short, that online content, even when perceived as a marketing tool, often has nothing to do with copy. Continue reading

Video marketing insights from Brighton SEO

video marketingFor me, one of the most interesting talks of BrightonSEO came from Phil Nottingham of Distilled (where he has the remarkable title as Head of Trolling and Memes). It’s an apt talk to follow up insights from YouTube at the ConnectedTV conference. Shooting out valuable tips and links at a mile a minute, this is effectively what Phil advised: Continue reading

Changing content considerations: YouTube Insights from Brighton CTV

youtube connected content writingThough I’ve already summarised the storytelling aspects of the , a talk that stood out for me on the day was that of Richard Waterworth from YouTube / Google. Aside from the sweeping stats showing how popular YouTube is (very popular), he gave a clear summary of how the next generation of internet users have adapted thanks to the ease of creating and sharing video content online, and how that can influence content creating strategies. Continue reading