According to a recent Hubspot study, business websites with active blogs can receive as much as 4 times as many leads as those who don’t blog. I’ve written a short free introduction to explain how you can break into the world of business blogs.
An Introduction to Business Blogs
This free eBook gives a brief introduction to the world of business blogging. It is a short guide to why you need a business blog and how to get started posting, with a few ideas for what to write on a business blog and how to keep it updated.
I’m giving this eBook away for free as a short introduction, to help businesses decide whether or not blogging is for them. You can read the first chapter online right now. For the full eBook, simply enter your email below, and the confirmation page will give you a link to the download.
Contents of An Introduction to Business Blogs
What use is a business blog
Using a blog for marketing and communication
Getting started: a brief guide to WordPress
Optimising your blog
Who are you writing for?
What to write
Sharing your blog
Keeping your blog going
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