A number of people have asked me about networking events in Brighton, so I thought it about time I drew up the shortlist of events that I attend. Some of these I visit regularly, some I’m less familiar with now, but all have their own strengths and are likely to suit different dispositions. I’m sure there are tons that I’m missing (these are, for the most part, just ones I’ve managed to reach in my limited time freelancing), so if you’d like to suggest more please do so in the comments, or contact me: Continue reading
I recently blogged about how it’s worth ignoring common SEO tactics, such as stuffing articles with keywords, to focus more on using effective content to get the best search results. Now, I’m happy to introduce a guest post from Mary-Ann Johnn, Digital Marketer, who’ll tell you more about effective ‘content’. Continue reading
Following on from the great Professional Copywriters’ Network conference last Friday, I’d like to take a moment to discuss the crossover between content marketing and copywriting. The most contentious issue of the day was the merits (or lack of merits) of content marketing, which Andy Maslen has done a great job of summarising in his blog. Rather than recycle his words, or any of the other genius imparted throughout the day, I want to take a moment to spew out my own thoughts on content marketing and blog writing. In short, that online content, even when perceived as a marketing tool, often has nothing to do with copy. Continue reading
Posted in About being a content writer, About being a copywriter, Business blogs, Copywriting Tips, Marketing, Networking, Web Content Writing
Tagged advertising, brightonseo, content marketing, copywriting, professional copywriters network, SEO, writing content
Everyone seemed to be talking about rich snippets at the latest BrightonSEO. It seemed that barely a talk went by that I didn’t hear the phrase bandied about. It made me think of expensive fabric samples. It made Duncan Rice (@Duncan_SIC) think of cutting “the coat-tails off of a posh bloke!” It also inspired me to think of giblets of prime meat, or miniature bejewelled scissors. As none of these, clearly, will help you with SEO, I thought it’d be handy to explain exactly what these rich snippets are. Seeing as everyone’s likely to keep talking about them. Continue reading
For me, one of the most interesting talks of BrightonSEO came from Phil Nottingham of Distilled (where he has the remarkable title as Head of Trolling and Memes). It’s an apt talk to follow up insights from YouTube at the ConnectedTV conference. Shooting out valuable tips and links at a mile a minute, this is effectively what Phil advised: Continue reading
Though I’ve already summarised the storytelling aspects of the Brighton Connected TV Conference, a talk that stood out for me on the day was that of Richard Waterworth from YouTube / Google. Aside from the sweeping stats showing how popular YouTube is (very popular), he gave a clear summary of how the next generation of internet users have adapted thanks to the ease of creating and sharing video content online, and how that can influence content creating strategies. Continue reading
Yesterday was the annual ConnectedTV Conference Brighton, where a range of industry experts guided us through the changes that are effecting the way people consume television. There were many lessons regarding the inevitable changes in how content is written, and how advertisers can interact with the audience. I’ve chosen to summarise what was most interesting to me, and that fits into two blog posts about TV advertising, audience consideration and content writing insights. This one concerns storytelling and the audience in modern media; I’ll follow it with one that’s all about the YouTube insights.
We live in a world where advertisers are being encouraged to come up with original branding at all costs. Even if it has nothing to do with the product. FirstDirect are trying to convince us they’re worth using because they’re unexpected (which is exactly what I don’t want from a bank), while O2 are trying to convince us they’re worth joining because of a cat behaving like a dog (which I find rather baffling, as they’re actively eschewing the quiet dignity of cats). Avoiding clichés is an admirable thing, as anyone can tell you, but sometimes I’d rather people erred more on the side of the unoriginal to give a convincing message. As I hope my latest real-world copywriting example will demonstrate.