Tag Archives: audience

Writing content that works the room:
Part 2 – Preparation

networking preparationPreparation is so often the key to effectively accomplishing any task you set yourself. When writing a blog, for business or otherwise, thinking about who you are writing for is a major step towards producing something that not only speaks to your audience, but will be found by the search engines. So, continuing my tenuous analogy between working the room at networking events and working the vast expanse of the online world by networking through a blog – how can networking tips help you prepare your online content? Continue reading

The mindset for persuasive copywriting

persuasive copywritingWhen writing persuasive copy, you need to be in a specific mindset to appeal to your audience. The difference between persuasive copywriting and ineffective copy can be subtle, though. This was a point that stirred in my mind after I attended a bid writing seminar run by the delightful people at Boost Consultancy. The speaker made some excellent points regarding the mindset necessary for successful bid writing, which I thought was also a solid basis for some persuasive copywriting considerations. These points aren’t necessarily true for all advertising copy, where there is room for a lot of creativity, but generally if you are producing long copy, especially in a formal setting (such as cover letters and direct response marketing), this advice can prove very helpful.  Continue reading