Tag Archives: bid writing

The mindset for persuasive copywriting

persuasive copywritingWhen writing persuasive copy, you need to be in a specific mindset to appeal to your audience. The difference between persuasive copywriting and ineffective copy can be subtle, though. This was a point that stirred in my mind after I attended a bid writing seminar run by the delightful people at Boost Consultancy. The speaker made some excellent points regarding the mindset necessary for successful bid writing, which I thought was also a solid basis for some persuasive copywriting considerations. These points aren’t necessarily true for all advertising copy, where there is room for a lot of creativity, but generally if you are producing long copy, especially in a formal setting (such as cover letters and direct response marketing), this advice can prove very helpful.  Continue reading