Tag Archives: brightonseo

Why content often has nothing to do with copywriting

content marketing copywritingFollowing on from the great Professional Copywriters’ Network conference last Friday, I’d like to take a moment to discuss the crossover between content marketing and copywriting. The most contentious issue of the day was the merits (or lack of merits) of content marketing, which Andy Maslen has done a great job of summarising in his blog. Rather than recycle his words, or any of the other genius imparted throughout the day, I want to take a moment to spew out my own thoughts on content marketing and blog writing. In short, that online content, even when perceived as a marketing tool, often has nothing to do with copy. Continue reading

A copywriter’s lessons from BrightonSEO

Brighton SEO copywriter

You might be wondering what you missed with the chaotic revelry that was BrightonSEO. Or you might be wondering how you could easily summarise all that you saw. Fortunately I’m here to help. I had simple dreams going into BrightonSEO last week, concerning (1) learning enough exciting new things for dozens of blog posts and (2) getting some free beer. The talks I saw weren’t entirely applicable to me (though fascinating), so instead of dozens of blog posts about my main learning points from BrightonSEO, I’ve come away with just one big fat summary. And a hefty hangover. Continue reading