Tag Archives: building relationships

How to use Twitter to build relationships

social media strategyIt took me a long time to get using Twitter for business. At times it could feel like a chore; follow new people to get new followers, scour the internet for something useful to share, give people a nod every time they interact with you. All in the course of getting an ever-increasing rate of followers and, joy, the ability to direct a fraction of those followers to your material. Then when you’ve got enough followers, sit back and spam them, watching your numbers continue to grow. This is not optimum use of Twitter, though. It has one major, very special function, that takes as much time as anywhere else, and has the potential to reap the same rewards. It’s all about building relationships. Continue reading