Tag Archives: business communications

Writing content that works the room:
Part 5 – The Follow Up

blog networking follow upNetworking is for nothing if it doesn’t lead to a lasting connection. But following up from networking meetings can inform following up from blog networking in an important way: not everyone you meet at a networking event is a customer, and it’s important not to treat them as such. Content can work in the same way. Modern thinking is that content should be helpful and shareable, not a direct sale. So how do use content to drive business, and what can we learn from real life networking methods to help with blog marketing follow ups? Continue reading

How my Twitter strategy started to make feel dirty

twitter strategyWhen I started out running my websites, the online marketing possibilities seemed endless, but ultimately concentrated my efforts on blogs and Twitter. Reading stuff like this, I had high hopes for both. They worked well together – blogging gave me content worth sharing, Twitter gave me somewhere to share it. It was a noble and relatively innocent plan. Until recently, when I stepped back and saw what it’d become. Continue reading

5 ways that business blogs can improve your sales

How business blogs can strengthen a company imageBlogging is an expanding area in online marketing, and if you don’t have a business blog you’re missing a valuable marketing tool. I’ve encountered a few people who turn their noses up at the idea of blog marketing, however, believing that blogs are a platform for self-indulgent teenagers to cry about their running make up and the like. Well, in some circles that’s precisely what they are – but a properly crafted business blog has more potential than any print publication. A blog containing accurately written, engaging articles can draw readers from all over the world, and can be shared exponentially. So here’s my top 5 reasons that blogging can help your business: Continue reading

How a professional copyeditor can help your business

professional copyeditorHaving just donned my independent author hat to write a piece in praise of professional book editors, it seems prudent to also turn my thinking to professional copyeditors for business. Communication is a massive factor in the success of all businesses – with writing a large component of any business’s communication it’s important to invest in professional editing services. Copyediting is ideal for anyone who already has a sound grasp of what they want to say, to make sure it’s said properly. These following points give an idea of why a copyeditor’s best suited to offer such a service: Continue reading