Tag Archives: conference

Is storytelling changing? Brighton’s Connected TV Conference

connected tv insights brighton

Yesterday was the annual ConnectedTV Conference Brighton, where a range of industry experts guided us through the changes that are effecting the way people consume television. There were many lessons regarding the inevitable changes in how content is written, and how advertisers can interact with the audience. I’ve chosen to summarise what was most interesting to me, and that fits into two blog posts about TV advertising, audience consideration and content writing insights. This one concerns storytelling and the audience in modern media; I’ll follow it with one that’s all about the .

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A copywriter’s lessons from BrightonSEO

Brighton SEO copywriter

You might be wondering what you missed with the chaotic revelry that was BrightonSEO. Or you might be wondering how you could easily summarise all that you saw. Fortunately I’m here to help. I had simple dreams going into BrightonSEO last week, concerning (1) learning enough exciting new things for dozens of blog posts and (2) getting some free beer. The talks I saw weren’t entirely applicable to me (though fascinating), so instead of dozens of blog posts about my main learning points from BrightonSEO, I’ve come away with just one big fat summary. And a hefty hangover. Continue reading