Tag Archives: content writing

What it means to create effective content

effective content writingI recently blogged about how it’s worth ignoring common SEO tactics, such as stuffing articles with keywords, to focus more on using effective content to get the best search results. Now, I’m happy to introduce a guest post from Mary-Ann Johnn, Digital Marketer, who’ll tell you more about effective ‘content’. Continue reading

Is storytelling changing? Brighton’s Connected TV Conference

connected tv insights brighton

Yesterday was the annual ConnectedTV Conference Brighton, where a range of industry experts guided us through the changes that are effecting the way people consume television. There were many lessons regarding the inevitable changes in how content is written, and how advertisers can interact with the audience. I’ve chosen to summarise what was most interesting to me, and that fits into two blog posts about TV advertising, audience consideration and content writing insights. This one concerns storytelling and the audience in modern media; I’ll follow it with one that’s all about the .

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Writing content that works the room:
Part 5 – The Follow Up

blog networking follow upNetworking is for nothing if it doesn’t lead to a lasting connection. But following up from networking meetings can inform following up from blog networking in an important way: not everyone you meet at a networking event is a customer, and it’s important not to treat them as such. Content can work in the same way. Modern thinking is that content should be helpful and shareable, not a direct sale. So how do use content to drive business, and what can we learn from real life networking methods to help with blog marketing follow ups? Continue reading

Writing content that works the room:
Part 4 – A Winning Personality

winning personality in conentYou’re prepared to meet all the right people, you’re prepared for appropriate interaction and you know how to keep time, to respect the needs of your audience and your own goals. Now it’s time to focus on how you can leave a positive impression. Networking in person, the quickest way to a new contact’s heart is through careful listening. It shows you care about, and understand, what matters to them. You might not be able to listen to people reading your online content, but you can easily give the same thoughtful demeanour. Essentially, this means writing content that demonstrates positive interest. So how can we demonstrate this desirable business personality in online content? Continue reading

Writing content that works the room:
Part 1 – Networking ideas

working the room, writing contentAt a Brighton Chamber of Commerce event focusing on networking tips for creative industries, I met a fellow freelancer who offers very similar services to me. He asked me a question that I thought was a fantastic way of looking at content writing, because it says a lot about what how, and why, we write online: When you’re writing content, do you sometimes feel like you’re working the room?

This is an ideal analogy, because writing online is a form of networking, with many similar motivations and problems. And it’s possible to take some of the best tips from networking and apply them to your writing. Worthy, I thought, of a whole series of articles. So, to get started, how exactly is writing content like working the room? Continue reading

This one simple writing tip will waste your time

one simple tipIn my downtime between copywriting tasks, as any budding freelancer should, I scour books and blogs for tips and tactics to better understand the world of content writing. Half of the people on the internet offering advice, it seems, have one incredible tip that could change everything for you. They’re anxious to share it with you, but it’s hidden behind a fortified essay of additional information.
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What content writers should take from “the power of the printed word”

power of the printed word, content writingI often see content marketing heralded as a novel concept in modern online advertising, with some writers even making the distinction that they are a content writer and not a copywriter. But the idea of writing helpful content as a form of business promotion is not a new one – International Paper were doing it very successfully in the 1980s. And I doubt anyone involved in that campaign would kid themselves into thinking they weren’t writing advertising copy. Continue reading

4 effective ideas for business blogs from casino blog examples

casino gambling business blogsWhen running a business blog, sometimes it’s not enough to have vague ideas of what to blog about. I find it inspirational to look at unrelated areas of business to see how I can apply blogging ideas to my own. So I thought a quick case study of casino blog ideas (which are easy to generalise) might be inspirational for other businesses. The following article is based on blogs I had written for an online gaming marketer, but they requested that I not share the links here – so if you’d like to read the articles do ask and I’ll send you some copies: Continue reading

A copywriter’s lessons from BrightonSEO

Brighton SEO copywriter

You might be wondering what you missed with the chaotic revelry that was BrightonSEO. Or you might be wondering how you could easily summarise all that you saw. Fortunately I’m here to help. I had simple dreams going into BrightonSEO last week, concerning (1) learning enough exciting new things for dozens of blog posts and (2) getting some free beer. The talks I saw weren’t entirely applicable to me (though fascinating), so instead of dozens of blog posts about my main learning points from BrightonSEO, I’ve come away with just one big fat summary. And a hefty hangover. Continue reading