Tag Archives: correct english

Why get pedantic about “incorrect” English?

poor preposition choiceAs copywriters, it’s our prerogative to pick holes in language use, often overly so. Ranting about an insignificant grammar rule, fuming at unoriginal adjectives, these are the things that we could go to war over. The problem is, many of these issues don’t really matter in the grand scheme of things. I saw the sign to the left at St Pancras a few days ago and momentarily scoffed – what, as opposed to the lift without heavy luggage? Rue this careless copywriter, leaving room for ambiguity, right? Actually, no, more rue me – wasting my time deriding this kind of thing. Tens of thousands of people see this every day and I very much doubt a single person has been confused by this sign. Continue reading