Tag Archives: employment

How to save time writing more effective recruitment ads

writing effective recruitment adsI seem to have spent more time looking for work than actually working, as any freelancer is likely to find. And I’ve also, somehow or another, ended up hiring replacements for almost every job I’ve ever left. This lengthy exposure to the world of recruitment, has given me more experience with recruitment ads than I’d like to have thought possible. Often they’re painful to read, and provide prime examples of copywriting neglect – just do a quick search on Indeed and see. For the sake of my sanity going forward, and for the sake of those both looking for work and those hiring staff, here are my tips on writing better recruitment ads. (Please note that these tips concern adverts for active jobseekers, to help sift through candidates, rather than more dynamic branding adverts used for competitive recruitment advertising.) Continue reading

The Big Bad List of Business Vocabulary

typing, copywriting, freelance, writing tip, business vocabulary,Business vocabulary itself isn’t necessarily difficult to decipher, but you need to be sure how to use it. Often using sector-specific terms is the most efficient way to get across a specific point, and in business-to-business communication it will certainly be expected of you. Business English jargon may often be avoided, using general terms which may make your writing clearer to a wider audience, but it is frequently necessary to use the vocabulary that a client demands and a readership expects. To make sure you’re doing it right, I’ve trawled through my books and internet sources to compile one ridiculously long list of the most common business vocabulary, divided by industry, with definitions and some examples. As a sturdy reference point, this is a post worth bookmarking! Continue reading