Tag Archives: english tenses

Disappearing down the grammar hole

english grammar ebookEager readers of Copywrite Now may be wondering where I’ve been lately. Run out of adverts to analyse and copy to ponder over? Kicking back on a beach somewhere far afield? Not exactly. About a year ago I started work on a brief English grammar guide for foreign students, planned to be some 14 pages or so long. In the past month or two I knuckled down to finally finishing it, at about ten times that initial length. Such is the nature of the ever-evolving beast that is English grammar. On top of that, my freelancing efforts have been channelled increasingly into the full-time realm, as I’ve taken up a mobile app project that’s quickly becoming a serious business. But that’s a story for another day.  Continue reading

What does your choice of tense say about you?

effective reflective writing, tensesMaking your point in as few words as possible is not all about choosing the right words. One area worth paying particular attention to is choosing the right tense. With a cover letter, a CV, a service history, and even with parts of a product description, you need to tell a story, no matter how short – and your choice of tense can greatly impact the meaning of your tale. Continue reading

Back to basics: all the English tenses

English tenses

Pursuing one of my other ventures, tutoring English, I’ve decided to combine my copywriting and teaching experience to produce a few simple English grammar guides. These guides are designed for foreign learners of English, but I wanted to share the first thing I produced, a tenses infographic, to discuss how the different English tenses work. Continue reading