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Writing great slogans: strategies for success

Happiness is a cigar called Hamlet, an advertising slogan, tagline and effective example of copywriting at its finest. Writing a great slogan is a very delicate art-form. For the most successful brands, a few words can create a memorable image. Slogans, straplines, taglines and headlines are incredibly important when building a brand because their marketing potential far surpasses any other single piece of advertising. Logos are recognisable, web content can give service descriptions, testimonials demonstrate value, but a good slogan can do all these things at once. They are examples of advertising copy at its most effective. Those few carefully chosen words form an immediate bond, spread the message and tell a story. Here’s how.  Continue reading