Tag Archives: headlines

This one simple writing tip will waste your time

one simple tipIn my downtime between copywriting tasks, as any budding freelancer should, I scour books and blogs for tips and tactics to better understand the world of content writing. Half of the people on the internet offering advice, it seems, have one incredible tip that could change everything for you. They’re anxious to share it with you, but it’s hidden behind a fortified essay of additional information.
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Writing great slogans: strategies for success

Happiness is a cigar called Hamlet, an advertising slogan, tagline and effective example of copywriting at its finest. Writing a great slogan is a very delicate art-form. For the most successful brands, a few words can create a memorable image. Slogans, straplines, taglines and headlines are incredibly important when building a brand because their marketing potential far surpasses any other single piece of advertising. Logos are recognisable, web content can give service descriptions, testimonials demonstrate value, but a good slogan can do all these things at once. They are examples of advertising copy at its most effective. Those few carefully chosen words form an immediate bond, spread the message and tell a story. Here’s how.  Continue reading