Tag Archives: how to write a blog

Who are you writing for? Blog audience considerations

blog audience

Time for another chapter from my free eBook, An Introduction to Business Blogs. In Chapter 4, I cover the question Who are you writing for?, to give an idea of who you want to read your blog and how you are going to write for that blog audience. Again, this is just an introduction – the full eBook, available to download here, gives more tips on getting started. This article has been slightly edited for online use. Continue reading

8 quick ideas for business blog content

business blog ideasI’m working on a short eBook to introduce the idea of writing a business blog, and my current section seemed worthy of a blog post. Often, the hardest part of writing a blog is coming up with ideas for it, yet a blog needs constant updating to be really effective. Here’s 8 quick ideas for business blog content, presented with exposition to help you think up some more:
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Pros and cons of writing your own professional blog

Freelance copywriter, writing, typing, working hard, marketing and delighting in copy, professional blogger.Following from my post encouraging the use of blogs to promote business, the next question is whether to write your own blog or outsource the task. As a freelance copywriter, writing other people’s blogs is part of what I do, so it’s natural I’m going to demand you hire someone to write a blog for you – but I know when a job’s necessary or not. I’d never encourage someone to hire me if I thought they could do a better job themselves. And there’s a number of reasons that might be the case. Here’s my attempt at a balanced look at the pros and cons of writing your own professional blog, instead of hiring someone to write it for you. Continue reading