Tag Archives: marketing tactics

Bare-faced Psychological Pricing Shenanigans That Don’t Bother Me

psychological pricingThere’s a convenience shop near me that sells a two litre bottle of milk for £1.69, where they cheat me out of a penny every time I go there. And I love them for it. It’s almost twice the price of our nearest supermarket, but also almost twice as close. With the extra five minutes to get to Morrisons saving me 70p, the equivalent of a £8.40 an hour reimbursement, I’m fairly happy to use the closer store, and I’m just happy to know that they will shamelessly stop short of full committal to the psychological pricing lie. Continue reading