Tag Archives: networking

How to use Twitter to build relationships

social media strategyIt took me a long time to get using Twitter for business. At times it could feel like a chore; follow new people to get new followers, scour the internet for something useful to share, give people a nod every time they interact with you. All in the course of getting an ever-increasing rate of followers and, joy, the ability to direct a fraction of those followers to your material. Then when you’ve got enough followers, sit back and spam them, watching your numbers continue to grow. This is not optimum use of Twitter, though. It has one major, very special function, that takes as much time as anywhere else, and has the potential to reap the same rewards. It’s all about building relationships. Continue reading

Regular networking events in Brighton

brighton networking event

A number of people have asked me about networking events in Brighton, so I thought it about time I drew up the shortlist of events that I attend. Some of these I visit regularly, some I’m less familiar with now, but all have their own strengths and are likely to suit different dispositions. I’m sure there are tons that I’m missing (these are, for the most part, just ones I’ve managed to reach in my limited time freelancing), so if you’d like to suggest more please do so in the comments, or contact me: Continue reading

What I’ve learnt after a year as a full time freelancer

one year freelanceOn October 1st, 2013, it was exactly one year since I officially registered as a sole trader (marking my first payment for freelance work; I’d been marketing myself for about a month beforehand). I’d been freelancing on and off for a few years, but that was the point when I took the plunge and made it full time. Because I was earning money, and had to declare my decision officially. Since then, I’ve worked as something of a literary mercenary, and made money in every way that words can. I’ve worked on brochures, screenplays, websites and magazine articles, and continued teaching along the way. And here are the most important lessons I’ve learnt: Continue reading

Writing content that works the room:
Part 5 – The Follow Up

blog networking follow upNetworking is for nothing if it doesn’t lead to a lasting connection. But following up from networking meetings can inform following up from blog networking in an important way: not everyone you meet at a networking event is a customer, and it’s important not to treat them as such. Content can work in the same way. Modern thinking is that content should be helpful and shareable, not a direct sale. So how do use content to drive business, and what can we learn from real life networking methods to help with blog marketing follow ups? Continue reading

Writing content that works the room:
Part 4 – A Winning Personality

winning personality in conentYou’re prepared to meet all the right people, you’re prepared for appropriate interaction and you know how to keep time, to respect the needs of your audience and your own goals. Now it’s time to focus on how you can leave a positive impression. Networking in person, the quickest way to a new contact’s heart is through careful listening. It shows you care about, and understand, what matters to them. You might not be able to listen to people reading your online content, but you can easily give the same thoughtful demeanour. Essentially, this means writing content that demonstrates positive interest. So how can we demonstrate this desirable business personality in online content? Continue reading

Writing content that works the room:
Part 3 – Respecting each other’s time

respecting time, networking

Effective time management is important if you want to make the most out of a networking event, and the reasons for this are equally important when networking online. When to arrive, when to leave, how long to focus on one person or one conversation or one topic – these are all concerns which will have an impact on how well you are received. Just as what you say and how you say it will affect what people think of it, so will your attention to timing. Continue reading

Writing content that works the room:
Part 2 – Preparation

networking preparationPreparation is so often the key to effectively accomplishing any task you set yourself. When writing a blog, for business or otherwise, thinking about who you are writing for is a major step towards producing something that not only speaks to your audience, but will be found by the search engines. So, continuing my tenuous analogy between working the room at networking events and working the vast expanse of the online world by networking through a blog – how can networking tips help you prepare your online content? Continue reading

Writing content that works the room:
Part 1 – Networking ideas

working the room, writing contentAt a Brighton Chamber of Commerce event focusing on networking tips for creative industries, I met a fellow freelancer who offers very similar services to me. He asked me a question that I thought was a fantastic way of looking at content writing, because it says a lot about what how, and why, we write online: When you’re writing content, do you sometimes feel like you’re working the room?

This is an ideal analogy, because writing online is a form of networking, with many similar motivations and problems. And it’s possible to take some of the best tips from networking and apply them to your writing. Worthy, I thought, of a whole series of articles. So, to get started, how exactly is writing content like working the room? Continue reading

5 great things about digital marketing

reasons digital marketing is a good ideaA few months ago, my brother made an impression on me by scorning the idea of advertising in general – as he bitterly spat venomous words my way it got me thinking well, that’s pretty much what I do. But it’s a changing game. Whilst writing a few articles to help steer students into digital marketing, I thought it time I put up a little celebration of the field. So here’s a few quick ideas about what makes digital marketing great:

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