Tag Archives: online marketing

How to use Twitter to build relationships

social media strategyIt took me a long time to get using Twitter for business. At times it could feel like a chore; follow new people to get new followers, scour the internet for something useful to share, give people a nod every time they interact with you. All in the course of getting an ever-increasing rate of followers and, joy, the ability to direct a fraction of those followers to your material. Then when you’ve got enough followers, sit back and spam them, watching your numbers continue to grow. This is not optimum use of Twitter, though. It has one major, very special function, that takes as much time as anywhere else, and has the potential to reap the same rewards. It’s all about building relationships. Continue reading

What it means to create effective content

effective content writingI recently blogged about how it’s worth ignoring common SEO tactics, such as stuffing articles with keywords, to focus more on using effective content to get the best search results. Now, I’m happy to introduce a guest post from Mary-Ann Johnn, Digital Marketer, who’ll tell you more about effective ‘content’. Continue reading

Writing content that works the room:
Part 5 – The Follow Up

blog networking follow upNetworking is for nothing if it doesn’t lead to a lasting connection. But following up from networking meetings can inform following up from blog networking in an important way: not everyone you meet at a networking event is a customer, and it’s important not to treat them as such. Content can work in the same way. Modern thinking is that content should be helpful and shareable, not a direct sale. So how do use content to drive business, and what can we learn from real life networking methods to help with blog marketing follow ups? Continue reading

5 examples of successful business blogs

business blog examples

Taking a break from talking about what use a business blog is or why you might have one, here’s a quick list of 5 examples of successful blogs. The first is a catch-all example most people will know, followed by two examples that relate to business as a topic, then two successful business blogs used to sell to an unrelated niche. Continue reading

5 great things about digital marketing

reasons digital marketing is a good ideaA few months ago, my brother made an impression on me by scorning the idea of advertising in general – as he bitterly spat venomous words my way it got me thinking well, that’s pretty much what I do. But it’s a changing game. Whilst writing a few articles to help steer students into digital marketing, I thought it time I put up a little celebration of the field. So here’s a few quick ideas about what makes digital marketing great:

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4 effective ideas for business blogs from casino blog examples

casino gambling business blogsWhen running a business blog, sometimes it’s not enough to have vague ideas of what to blog about. I find it inspirational to look at unrelated areas of business to see how I can apply blogging ideas to my own. So I thought a quick case study of casino blog ideas (which are easy to generalise) might be inspirational for other businesses. The following article is based on blogs I had written for an online gaming marketer, but they requested that I not share the links here – so if you’d like to read the articles do ask and I’ll send you some copies: Continue reading

How my Twitter strategy started to make feel dirty

twitter strategyWhen I started out running my websites, the online marketing possibilities seemed endless, but ultimately concentrated my efforts on blogs and Twitter. Reading stuff like this, I had high hopes for both. They worked well together – blogging gave me content worth sharing, Twitter gave me somewhere to share it. It was a noble and relatively innocent plan. Until recently, when I stepped back and saw what it’d become. Continue reading

What use is a business blog?

free ebook business bloggingI thought it’d be prudent to give you a preview of my short business eBook available free on this site, for anyone who doesn’t have the time or the inclination to make a download. This section is from the first chapter, What use is a business blog?, an introduction to the basic idea and use of a business blog. You may also consider reading this post for uses of a business blog. Continue reading

Pros and cons of writing your own professional blog

Freelance copywriter, writing, typing, working hard, marketing and delighting in copy, professional blogger.Following from my post encouraging the use of blogs to promote business, the next question is whether to write your own blog or outsource the task. As a freelance copywriter, writing other people’s blogs is part of what I do, so it’s natural I’m going to demand you hire someone to write a blog for you – but I know when a job’s necessary or not. I’d never encourage someone to hire me if I thought they could do a better job themselves. And there’s a number of reasons that might be the case. Here’s my attempt at a balanced look at the pros and cons of writing your own professional blog, instead of hiring someone to write it for you. Continue reading

5 ways that business blogs can improve your sales

How business blogs can strengthen a company imageBlogging is an expanding area in online marketing, and if you don’t have a business blog you’re missing a valuable marketing tool. I’ve encountered a few people who turn their noses up at the idea of blog marketing, however, believing that blogs are a platform for self-indulgent teenagers to cry about their running make up and the like. Well, in some circles that’s precisely what they are – but a properly crafted business blog has more potential than any print publication. A blog containing accurately written, engaging articles can draw readers from all over the world, and can be shared exponentially. So here’s my top 5 reasons that blogging can help your business: Continue reading