Tag Archives: picture

When a picture’s worth more than words: a theatre advert

theatre play advert example

I often put up advert examples with the aim of analysing the copy and discussing effective writing. In this case I want to do the opposite, because a flyer was given to me this morning that I thought perfectly encapsulated its story without a single word. (Lies, actually, it’s got a few written details about when the play is on and its title, but they’re not the sale.) So here is a great example of where copy is not needed: Continue reading

An example of a classic advertising style

Modern example of an advert in a classic style with copy below the picture.

As a sometime historian, I take a keen interest in knowing how ideas have developed over time. And knowing such things makes me appreciate an advert like this one all the more, because it harks back to a different time. For a time, the vast majority of print adverts (certainly those seen in the US) followed a format of using a large image accompanied by a body of copy. This style clearly separates the common components of a given advert: image, headline, body copy and contact details (although the contact details could just as easily be a coupon, voucher, or any other device used as a call to action). A lot of old-fashioned print adverts followed this style, allowing for much longer copy (there are plenty of older examples on the excellent Info Marketing Blog), but it’s not so common these days. So click on the image for a modern example that reflects how copywriting used to be! (It’s also local for me, coming from a Sussex Porsche dealer). Continue reading