Tag Archives: professional blog

9 most useful WordPress plugins

most useful WordPress plug insAn important part of building a WordPress site or managing a blog is knowing what plug-ins to use. Whatever you want your site to do, there’s likely to be a plug-in out there to help you. I doubt I know a portion of what’s available, but to get my various WordPress sites to the functional states they’re now in I quickly grew attached to a selection of invaluable add ons. These are my go-to site tools, my 9 most useful and most used WordPress plug ins. And they’re all free. With any new website, for any purpose, I’d likely use the same 9 plug-ins again – here’s why: Continue reading

How my Twitter strategy started to make feel dirty

twitter strategyWhen I started out running my websites, the online marketing possibilities seemed endless, but ultimately concentrated my efforts on blogs and Twitter. Reading stuff like this, I had high hopes for both. They worked well together – blogging gave me content worth sharing, Twitter gave me somewhere to share it. It was a noble and relatively innocent plan. Until recently, when I stepped back and saw what it’d become. Continue reading

Pros and cons of writing your own professional blog

Freelance copywriter, writing, typing, working hard, marketing and delighting in copy, professional blogger.Following from my post encouraging the use of blogs to promote business, the next question is whether to write your own blog or outsource the task. As a freelance copywriter, writing other people’s blogs is part of what I do, so it’s natural I’m going to demand you hire someone to write a blog for you – but I know when a job’s necessary or not. I’d never encourage someone to hire me if I thought they could do a better job themselves. And there’s a number of reasons that might be the case. Here’s my attempt at a balanced look at the pros and cons of writing your own professional blog, instead of hiring someone to write it for you. Continue reading

5 ways that business blogs can improve your sales

How business blogs can strengthen a company imageBlogging is an expanding area in online marketing, and if you don’t have a business blog you’re missing a valuable marketing tool. I’ve encountered a few people who turn their noses up at the idea of blog marketing, however, believing that blogs are a platform for self-indulgent teenagers to cry about their running make up and the like. Well, in some circles that’s precisely what they are – but a properly crafted business blog has more potential than any print publication. A blog containing accurately written, engaging articles can draw readers from all over the world, and can be shared exponentially. So here’s my top 5 reasons that blogging can help your business: Continue reading