Tag Archives: rosser reeves

Creative copywriting: what does it actually mean?

Copywriting and realising how important good writing is.There’s a lot of pressure for copywriters to be creative, and for advertising in general to be original. In my experience there’s a gap between writing creatively and writing effectively, hence I’ve got two websites. But a little section on Ogilvy on Advertising got me thinking about this in more detail, and I want to discuss the differences between copywriting and creative writing. Continue reading