Tag Archives: second-person

Why writing in the second person is so motivating

writing second person youYou need to read this. You deserve better. You won’t believe what happens in this video clip. You’ve heard it all before – and that’s because it works. Writing copy in the second-person engages the reader. It makes your connection personal. And it’s been said a thousand times in a thousand copywriting tips. But now a research study is claiming that it doesn’t just help customers to engage with a piece of text…it helps people to engage with themselves. Continue reading