Tag Archives: slogans

Beer – it’s lovely! Classic copywriting examples

Beer it's lovely! in the street, excellent advertising copywriting example.Beer – it’s lovely! Imagine seeing a sign with that slogan and nothing more. Well, you don’t need to imagine it, I’ve got the image right there. I was doing research for a TV pilot, trawling through images of 1970s Leyton, when I stumbled across this and had to wonder what it was about. It captures your attention and encourages you to action, but where did it come from? There is no brand involved, after all. I don’t imagine this slogan is news to most people, with a few Beer – it’s Lovely! ads doing the internet rounds already, but there wasn’t much info as to where these ads had come from. So I did some digging, and wrote a brief history of this simple but effective advertising campaign: Continue reading

Writing great slogans: strategies for success

Happiness is a cigar called Hamlet, an advertising slogan, tagline and effective example of copywriting at its finest. Writing a great slogan is a very delicate art-form. For the most successful brands, a few words can create a memorable image. Slogans, straplines, taglines and headlines are incredibly important when building a brand because their marketing potential far surpasses any other single piece of advertising. Logos are recognisable, web content can give service descriptions, testimonials demonstrate value, but a good slogan can do all these things at once. They are examples of advertising copy at its most effective. Those few carefully chosen words form an immediate bond, spread the message and tell a story. Here’s how.  Continue reading