Tag Archives: social networking

How to use Twitter to build relationships

social media strategyIt took me a long time to get using Twitter for business. At times it could feel like a chore; follow new people to get new followers, scour the internet for something useful to share, give people a nod every time they interact with you. All in the course of getting an ever-increasing rate of followers and, joy, the ability to direct a fraction of those followers to your material. Then when you’ve got enough followers, sit back and spam them, watching your numbers continue to grow. This is not optimum use of Twitter, though. It has one major, very special function, that takes as much time as anywhere else, and has the potential to reap the same rewards. It’s all about building relationships. Continue reading

What I’ve learnt after a year as a full time freelancer

one year freelanceOn October 1st, 2013, it was exactly one year since I officially registered as a sole trader (marking my first payment for freelance work; I’d been marketing myself for about a month beforehand). I’d been freelancing on and off for a few years, but that was the point when I took the plunge and made it full time. Because I was earning money, and had to declare my decision officially. Since then, I’ve worked as something of a literary mercenary, and made money in every way that words can. I’ve worked on brochures, screenplays, websites and magazine articles, and continued teaching along the way. And here are the most important lessons I’ve learnt: Continue reading

How my Twitter strategy started to make feel dirty

twitter strategyWhen I started out running my websites, the online marketing possibilities seemed endless, but ultimately concentrated my efforts on blogs and Twitter. Reading stuff like this, I had high hopes for both. They worked well together – blogging gave me content worth sharing, Twitter gave me somewhere to share it. It was a noble and relatively innocent plan. Until recently, when I stepped back and saw what it’d become. Continue reading

Who are you writing for? Blog audience considerations

blog audience

Time for another chapter from my free eBook, An Introduction to Business Blogs. In Chapter 4, I cover the question Who are you writing for?, to give an idea of who you want to read your blog and how you are going to write for that blog audience. Again, this is just an introduction – the full eBook, available to download here, gives more tips on getting started. This article has been slightly edited for online use. Continue reading

Why building a WordPress site is good for small businesses

Screenshot of WordPress dashboard in use. WordPress allows anyone with a little time and patience to create a website for a minimal amount of money and effort. It’s well-supported and makes ongoing management easy. A number of small business owners asked me about building a WordPress site and writing blogs at a recent Brighton Chamber of Commerce event for their Ride the Wave program, and I realised these were details worth sharing. So here’s a quick summary of my reasons why a WordPress site is a good choice for a small business, to help decide if it’s for you:

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3 simple ways for a casual writer to improve their copywriting skills

typing, copywriting, freelance, writing tip, business vocabulary,The best way to improve your copywriting skills, as with any skill, is to keep practising. Learning from your mistakes and guiding yourself towards aspirational goals is the only way to master a skill (as I hope I made clear comparing us writers to athletes). But not everyone has the time or inclination to regularly sit rearranging the English language. Writing might be an incidental part of your work, you may only feel inspired when the moon turns red, you may actively avoid writing altogether. Everyone has to write eventually, though, be it a business email or a passive-aggressive note left to stop people stealing your sandwiches. So when writing isn’t a part of your everyday life, how do you make sure you’ll do it best when you have to? Here’s three ideas to sharpen your copywriting skills as a casual writer.

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