Tag Archives: writing that sells

5 examples of successful business blogs

business blog examples

Taking a break from talking about what use a business blog is or why you might have one, here’s a quick list of 5 examples of successful blogs. The first is a catch-all example most people will know, followed by two examples that relate to business as a topic, then two successful business blogs used to sell to an unrelated niche. Continue reading

Creative copywriting: what does it actually mean?

Copywriting and realising how important good writing is.There’s a lot of pressure for copywriters to be creative, and for advertising in general to be original. In my experience there’s a gap between writing creatively and writing effectively, hence I’ve got two websites. But a little section on Ogilvy on Advertising got me thinking about this in more detail, and I want to discuss the differences between copywriting and creative writing. Continue reading